Zappos.com Partners with 20th Century Fox to Create Exclusive Product Inspired by WATER FOR ELEPHANTS
Zappos.com Partners with 20th Century Fox to Create Exclusive Product Inspired by WATER FOR ELEPHANTS
Enter at Zappos.com to Win Limited Edition Prints from the set of Water for Elephants, signed by the movie’s stars
Henderson, NV – April 5, 2011 –Zappos.com, a leader in online apparel and footwear sales, has partnered with Twentieth Century Fox to create a Limited Edition scarf inspired by Reese Witherspoon’s character, “Marlena,” in the much-anticipated motion picture epic , WATER FOR ELEPHANTS, opening in theaters everywhere on April 22, 2011. The limited edition scarf will be sold exclusively at Zappos.com beginning April 1st. Consumers are also invited to visit the Zappos site to enter a sweepstakes to win limited edition prints of the production’s wardrobe sketches, signed by the cast.
“We are very excited to be working with Fox,” states Aaron Magness, Director of Brand Marketing & Business Development at Zappos. “ This unique opportunity will allow our consumers to learn more about the fashion and elegance of the era, how to own this look, and special insight into what goes on behind the scenes of making a hit movie. We can’t all be movie stars, but why can’t we feel like one?”
Many looks inspired by the film’s glamorous designs will be available on Zappos.com where resident fashion guru and stylist, Brooke Hyden, will feature her favorite “stylist picks” on the Zappos partnership page. Brooke will show fashionistas everywhere how to rock the 20’s style today simply by adding a key fashion piece, like a scarf, to an existing wardrobe.
For more information about where to purchase the limited edition scarf, looks inspired by the movie, and how to enter to win the Zappos/Water For Elephants Sweepstakes, visit http://www.zappos.com/waterforelephants.
WATER FOR ELEPHANTS
Starring Reese Witherspoon, Robert Pattinson and Christoph Waltz, WATER FOR ELEPHANTS is a powerful, epic tale of forbidden love, based on the acclaimed #1 best seller, in which an idealistic young man finds his destiny in a magical place filled with adventure, wonder and great danger.
About Zappos.com
Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 and 2010 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR". Zappos.com is proud to be named a J.D. Power 2011 Customer Service Champion and is only one of 40 companies so named in the U.S. More information about the company's customer service philosophy, unique company culture, and job openings can be found at http://about.zappos.com More information about the Zappos Insights business membership program can be found at http://www.zapposinsights.com
